As an Internet marketing strategy, SEO considers how search engines work and what people search for.Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale.Internet marketing, also referred to as web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.A web site is a collection of information about a particular topic or subject.A web site typically consists of text and images.A web page consists of information for which the web site is developed.Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.